At Any Cost

Eran Eyal had it all: a trendy New York apartment, a jet-set lifestyle and investors lining up to get in on his million-dollar cryptocurrency start-up, Shopin. He had come a long way from an ordinary middle-class childhood in Durban and the burgeoning tech start-up world of Cape Town.

But the New York authorities pounced in 2018, charged him with fraud and packed him off to Rikers Island. There began the gobsmacking unravelling of a scam that spanned investors across the globe and revealed that Eyal had built a house of cards involving fictitious products, clients and advisors for Shopin and his previous company, Springleap. As more than $40 million went up in smoke, the South African entrepreneur was exposed as an audacious fraudster determined to succeed at any cost – even if it meant spinning a web of  lies to do so.

“An age-old narrative about ego and flying too close to the sun as well as a modern version of greed in the tech world.” Michael Jordaan

“Eyal proves definitively that a thousand white lies can get you convicted of fraud. This book meticulously walks the reader though the start-up lies that ended in tears.” Nic Haralambous