An updated edition of the essential guide to business planning for entrepreneurs and small business owners
Business Plans to Game Plans shows owners and managers of small businesses how to improve their profitability by making realistic business decisions. In practical language, it shows the key features of business plans that get the job done. In this revised edition, King expands on the five principles of business planning that guided her to success. The book includes 60 easy-to-use charts, graphs, and worksheets, and explains how to use key indicator reports, year-at-a-glance income projections, new product development charts, and sales by product and marketing method charts.
Jan B. King (El Segundo, CA) is the former president and CEO of Merritt Publishing. During her first four years at Merritt she doubled its revenues and led the company through an employee buyout and eventual sale to a leading computer-based training company. Since 1999, King has worked as a consultant for groups such as the National Association of Women Business Owners.
