Isn't It Obvious?

Takes the fundamentals presented in the bestselling and critically acclaimed The Goal and applies them to a retail scenario. Highly engaging storytelling style is used to bring complex theory and its application to life for the author. An original book by the management guru, Eliyahu M. Goldratt, the originator of the Optimized Production Technique, the Theory of Constraints, the Thinking Processes, and Critical Chain Project Management.