Tourism is no longer an innocent pleasure, but has been reinterpreted as damaging to cultures and to the environment. 'New' forms of tourism, such as ecotourism, alternative tourism, community tourism and ethical tourism, have been presented as morally superior alternatives to the package holiday. Ironically though, even advocates of the new, ethical tourism brands are increasingly subject to criticisms, not dissimilar to those that they themselves level against package holidays.
Using a host of international examples from the industry, the media and non-governmental organisations,
The Moralisation of Tourism examines what the advocates of 'new tourism' see as being wrong with mass tourism, looks critically at the claims made for the new alternatives and makes a case for guilt-free holidays.
