A Theory of Semiotics

..". the greatest contribution to [semiotics] since the pioneeringwork of C. S. Peirce and Charles Morris." -- Journal of Aesthetics and ArtCriticism

..". draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises manyfascinating questions." -- Language in Society

..". amajor contribution to the field of semiotic studies." -- Robert Scholes, Journal of Aesthetics and Art Criticism

..". the mostsignificant text on the subject published in the English language that I knowof." -- Arthur Asa Berger, Journal of Communication

Eco'streatment demonstrates his mastery of the field of semiotics. It focuses on the twinproblems of the doctrine of signs -- communication and signification -- and offers ahighly original theory of sign production, including a carefully wrought typology ofsigns and modes of production.