Advertising Concept And Copy
Advertising Concept And Copy (Paperback, 2nd Revised edition)
R 399.00
Loot ยท checked 27 Sep 2026
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Description
Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.
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