Applied Business Statistics

Applied business statistics: methods and excel-based applications is an introductory statistics text for management students who want to know how to use statistics to analyse data generated from any area of business - be it marketing, finance, human resources, production or logistics. This text highlights the role of statistics as a decision support tool in management decision making. Throughout, emphasis is placed on (i) the importance of data and data quality, (ii) the use of numerous worked examples to show the range of possible applications, (iii) clear explanations of how each technique works, and (iv) the valid management interpretation of the statistical findings.