Behavioural Economics and Experiments

Behavioural Economics and Experiments

R 2 335.00

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23 Sep 2026
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Description

Behavioural Economics and Experiments addresses key topics within behavioural economics, exploring vital questions around decision-making and human nature. Assuming no prior knowledge of economics, the book features wide-ranging examples from literature, film, sport, neuroscience and beyond.

Ananish Chaudhuri explores the complex relationships between human behaviour, society and decision-making, introducing readers to the latest work on heuristics, framing and anchoring, as well as ideas around fairness, trust and social norms. The book also offers a fresh perspective on issues such as:

- Decision-making under uncertainty

- Firms' pricing decisions

- Employment contracts

- Coordination failures in organizations

- Preventing bubbles in financial markets

This is an ideal introduction for students of behavioural economics, experimental economics and economic decision-making on economics, public policy, psychology and business-related programmes, and will also be accessible to policymakers and curious laymen.