Being Boss

The first 1 000 days of running your own business are a little like raising a child: it needs to be nurtured, fed, mollycoddled and disciplined if it is to survive and grow. No-one knows this more than Jess Mouneimne, a young entrepreneur and marketing agency owner plus mom-of-two.

Having established and run three successful SMEs, Jess has faced adversity, failure, betrayal and personal demons. But she has managed to beat them all and lived to tell the tale. A keen boxer, Jess likens business to a bout in the ring. You need to know how to roll with the punches, avoid those left hooks and above all, have someone in your corner to advise and encourage you throughout the fight. If you have your own small or medium enterprise, or if you are thinking about starting a new venture of this kind, then you need to read this book.

In her own inimitable, humorous way, Jess offers practical advice on:

• How to survive as an entrepreneur
• Personal branding
• Selling yourself and your company
• Building social capital
• Finding strategic partners
• Establishing your dream team
• How to work ON your business and not IN it

This is not just another generic business book. Through Jess’s personal experience and stories, you will learn about establishing and running an SME specifically in the South African market. Just like the wealth of this country, the content of the book is gold-dust – it’s worth sifting through to find the invaluable nuggets that will enable you to find personal wealth and professional success.

Being Boss will teach you how to be just that – the head of your own company without going insane or broke in the process.