Beyond Belief

The bestselling author of Hooked and Indistractable tackles the biggest factor in people being unable to affect change; their limiting self-beliefs.

Why don't we do what we decided to do? What are the forces that keep us from acting, and how can we get past them?

The answer is both astonishingly simple and profound-it comes down to belief. Our expectation that we can't do something, that we won't be successful, is so powerful that it becomes self-fulfilling. Far more than our actual abilities and well before we reach our genuine potential, it is our beliefs that hold us back and limit our accomplishments.

Pulling from scores of research, scientific studies, and real-world examples, bestselling author Nir Eyal reveals the way that our own thinking influences action in the most subtle ways and-armed with new knowledge of the connection between belief, behaviour, and benefit-readers come away with a powerful, practical framework for transformation in their own lives.

Achievement isn't just for extraordinary individuals. Whether we are seeking to get fit, learn a new skill, reach some professional milestone, or implement a healthy habit, this book promises to be an essential resource to help reprogram our brains to overcome self-limiting beliefs and make the changes we want to make but struggle to actually achieve.