Big Data Demystified

Big Data and data science have become game-changers in the modern business world, but what are they and how can you practically use them to improve performance and results? Big Data Demystified will help you use big data and data science to your advantage: better understand your market, build better products, know your customer and improve your financial results.

- Hot topic – Everyone knows ‘big data’ but not what do with it. This book explains the concepts and gives practical steps on how the reader can make the knowledge useful.

- Case studies – Examples from real businesses on how big data transformed their results.

- Dip in/out – Part 2 contains chapters for each part of the business so you can focus on the right stuff.

- Expert author – David Stephenson is a big data expert

Big Data Demystified explains the fundamental concepts behind Big Data with examples of how businesses across a range of sectors are experiencing tremendous performance boosts and seizing competitive advantage. It shows you how to build better products, know your customer and improve your results quickly and efficiently. Big data and data science are big topics, but based on simple principles. Once you know and understand these principles, you will be amazed at how you can transform your business. Find out how an airline reduced delayed arrivals by 25%, a global packaged-goods company increased annual profits by tens of millions of dollars, and a pharmaceuticals