Business Marketing: An Interaction and Network Perspective
R 7 609.00
Takealot ยท checked 11 days ago
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- R 7 609.00
- Lowest seen
- R 7 609.00
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- R 7 609.00
- Last change
- R 0.00
- First indexed
- 29 Sep 2026
- Retailer
- Takealot
Description
This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed.
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