Business Research

This introductory text places in context the scientific discipline and methodology of business research. Books on business research often pay scant attention to the basic scientific underpinnings of empirical research in business, often causing students to do research without a basic understanding of why they are applying a particular research technique. The approach taken in the title assumes no prior knowledge of the business research process, nor knowledge of statistical analyses, nor experience in writing up a proposal and embarking on a research investigation. Although some insight is given on the nature of scientific knowledge, the aim of the title is to delineate the practice of business research. It takes students through the building blocks of business research with the ultimate objective of engendering a basic understanding of the essential ingredients of the research process; what is required for writing up a research proposal; the requirements for conducting an empirical research study. Each chapter contains exercises in the form of case studies to consolidate the knowledge obtained in the chapter and deepen the student's understanding of the text.