Changing the Game: Sustainable Market Transformation Strategies to Understand and Tackle the Big and Complex Sustainability Challenges of

We are at the beginning of the sustainability era. The biggest challenge of our generation is to reach the Sustainable Development Goals. For this we must to be willing to understand and change the root causes that create these challenges in the first place. The system itself needs to change. But how to do that?

This ground-breaking book Changing the Game reveals the missing insights and strategies　to actually achieve systems change. The authors Lucas Simons and Andr Nijhof bring decades of real life and academic experience and state that the most of　 the sustainability challenges are actually caused by the same system failures, every time. Therefore the way to accelerate and manage systems change is also similar every time. If you know how to look and how to act.　　

The theory of sustainable market transformation and system change is described in a compelling and easy to understand eight steps approach and applied in eight different sectors. The authors, together with respected sector experts, describe the drivers, triggers, dominant thinking in each of these sectors and the needed strategies to move towards higher levels of sustainability.

Warning Reading this book comes with two important risks. First, the theories and models in this book are powerful and will cause you to never read the newspaper in the same way again as your view on the world will change. Second, if you decide to apply these insights and way of thinking in your area, you will be able to significantly contribute to solving some of the biggest challenges of our generation. You will be a change maker.

This book is highly accessible and engaging, the book is perfect for use by professionals, leaders and students for understanding how to move markets to a more sustainable future.