Competing by Design

In today's volatile business environment the last remaining source of truly sustainable competitive advantage lies in `organizational capabilities': the unique ways each organization structures its work and motivates its people to achieve clearly articulated strategic objectives.

This landmark volume helps managers to understand the concepts and learn the skills involved in designing their organization to exploit their inherent strengths. Tushman and Nadler present a design process, explore key decisions managers face, and list the guiding principles for incorporating the design function as a continuing and integral process in organizations that are looking to the future.