Content Strategy for the Web
Content Strategy for the Web (Paperback, 2nd edition)
R 770.00
Loot ยท checked Today
- Average
- R 770.00
- Lowest seen
- R 722.00
- Highest seen
- R 958.00
- Last change
- R 48.00
- First indexed
- 27 Aug 2024
- Vendor
- Loot
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
