Corporate and Organizational Identities

Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.
This volume is devoted to an issue of increasing importance in management theory and practice - organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations, and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalization of business and organizations of all kinds become the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices resulting in conflicting definitions, and little cumulative research. The aim of "Organizational Identities: An Integrative Perspective" is to further understanding about collective identities phenomena by bringing together contributions from various management disciplines. To this end, the editors have developed an integrative framework - the five-facet framework - that allows articulation of contributions from disciplines as diverse as strategic management, o