Crossing the Chasm
Crossing the Chasm (Paperback, Rev Ed)
R 564.00
Loot · checked 2 days ago
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- R 564.00
- Lowest seen
- R 564.00
- Highest seen
- R 564.00
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- First indexed
- 24 Sep 2026
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Description
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
