Description
User experience doesnât happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. Youâll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your teamâwithout any specialized training in psychologyâcan uncover critical insights about your customersâ conscious and unconscious processes Learn how to immediately apply what youâve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
