Digital Sport Marketing

Digital and social media have transformed the way we do business and the sport industry is no exception. This is the only textbook to introduce first principles and best practice in digital sport marketing. It surveys the new international digital landscape in sport business and explains how to apply digital marketing techniques across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes an interview with a leading industry practitioner, demonstrating how digital marketing works in the real world, as well as in-depth case studies. Full of useful features, this is an essential textbook for any sport marketing course.