Don't Keep Me a Secret: Proven Tactics to Get Referrals and Introductions

Contains tactics and strategies that boost referrals and lead to more introductions. This book shows sales professionals how to make connections that pay off - in person, on the phone, through email, and over the Internet.
Create an Army of Advocates for You and Your Business

Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 "Referral Guru" reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. You will discover

The 7 Deadly Referral Mistakes and How to Avoid Them12 Ways to Get Great Prospects Calling You10 Social Prospecting Ideas That Generate Referrals6 Tactics for Stronger Introductions PLUS the 4-Point VIPS MethodTM for Asking for Referrals
Whether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible.

"I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately." -Gerhard Gschwandtner, publisher, Selling Power magazine