Drift Happens

Drift happens. Not because leaders lack intelligence. Not because the strategy was wrong. But because execution decays quietly, predictably, under the weight of competing priorities, unclear ownership, and fragmented attention. Ethiopian Airlines sustained commercial focus through five government transitions to become Africa's most profitable carrier.

Dangote built pan-African cement capacity while competitors collapsed. Rwanda's tax-to-GDP ratio climbed from 9.5% to 13% of GDP within six years. They didn't try harder. They designed differently. Focus is a design choice. Most organisations have designed for drift without realising it. FOCUS5 is a disciplined system built from what actually works - not theory, but documented practice across organisations that couldn't afford to let strategy fade.

Five moves that protect attention instead of fragmenting it: FRAME OWN CADENCE UNBLOCK SUSTAIN. If you've wondered why good strategies stall after strong starts, why teams stay busy but progress slows, why accountability erodes without anyone noticing, or why execution depends on heroic effort that can't be sustained - this book, Drift Happens, written by Nkululeko Khumalo will show you where the leverage actually sits. Because strategy doesn't fail all at once. It drifts. And drift is preventable.