Unravelling the complex worlds of public relations practitioners and journalism in a single publication is a challenge, but when the dynamic synergy of these two occupations are established their interaction is easily apparent.
Dynamics of Public Relations and Journalism unravels and explores these worlds to enhance the journalistic skills of Media Studies students and give journalists invaluable insights into the complex, multidisciplinary world of public relations. It also highlights the interdependency of the two professions and explains the need for their smooth interaction.
Key Features and Benefits
- Integrates Public Relations and Journalism and explains the relationship between the two fields in language ideal for first year students
- Use South African examples and case studies
- Locally relevant content
- Extensive support material for students and lecturers
