Entrepreneurs build businesses to fulfil dreams for themselves, their families, their employees and their community. Their business lives therefore have an impact on a wide range of people. Businesses do not grow and thrive merely on the strength of being a good opportunity, however. Entrepreneurs need creativity and innovation as well as leadership, management and networking abilities. Entrepreneurial skills focuses on the essential concepts and skills needed to grow and manage an entrepreneurial venture successfully.
Entrepreneurial skills presents current, relevant content in unique and interesting ways. It draws from real-world examples to introduce the reality of entrepreneurial life so that the reader will better understand his or her motivations for starting a business and avoid being disillusioned by distorted concepts about what is required to be a successful entrepreneur.
Contents include the following:
- Opportunity recognition
- Setting realistic goals and achieving them
- Networking
- Leadership and management
- Creativity and innovation
- Handling legal issues
Entrepreneurial skills will equip undergraduates at universities and universities of technology as well as practising entrepreneurs to deal with the challenges and develop the necessary skills set for running a business.
