Entrepreneurship & Small Business Management in the Hospitality Industry

Divided into four sections, "Entrepreneurship and Small Business Management in the Hospitality Industry" takes an intuitive step by step progression through each stage of the entrepreneurial process:
*Context, theoretical perspectives and definitions; the entrepreneur and their environment. What are the characteristics of an entrepreneur?
*Concept to reality: the feasibility study, analyzing the competition, sourcing funding and selecting partners, especially in a family business
*The business plan: the structure and content of the business plan, through to detailed distribution, marketing and human resource planning including cultural differences and considerations
*Growth and the future: venture capital, e-strategies, new markets and exit strategies.
*Covers all aspects of entrepreneurship in the hospitality industry from entrpreneurial characteristics to business planning
* Uses culturally diverse cases and examples to give a holistic view of entrepreneurship
* Takes a learning by doing approach with features such as chapter objectives, case studies, reflections, role-play activities and experiential exercises