Essentials of Marketing Research
Essentials of Marketing Research (Paperback, 5 International Ed)
R 399.00
Loot ยท checked 2 days ago
- Average
- R 399.00
- Lowest seen
- R 399.00
- Highest seen
- R 399.00
- Last change
- R 0.00
- First indexed
- 26 Sep 2026
- Retailer
- Loot
Description
Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5E, International Edition offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.
Similar products
Loot
The Essentials of Marketing Research
R 2 813.00
Loot
Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
R 1 120.00
Loot
Essentials Of Marketing
R 464.00
Loot
Essentials of Services Marketing, Global Edition
R 1 042.00
Loot
The Universal Principles of Successful Trading - Essential Knowledge for All Traders in All Markets
R 907.00
Loot
Destination Marketing
R 530.00
Loot
500 Social Media Marketing Tips
R 432.00
Takealot
Essentials of Marketing
R 8 839.00
Loot
Cosplay Marketing & PR 101
R 619.00
Takealot
Essentials of Marketing (Paperback)
R 105.00
Takealot
ALGORITHMIC TRADING in Python for Beginners
R 525.00
Takealot
Essentials of Marketing
5.0(1)R 355.00