Essentials of Marketing Research
Essentials of Marketing Research (Paperback, 5 International Ed)
R 399.00
Loot ยท checked 27 Sep 2026
- Average
- R 399.00
- Lowest seen
- R 399.00
- Highest seen
- R 399.00
- Last change
- R 0.00
- First indexed
- 26 Sep 2026
- Retailer
- Loot
Description
Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5E, International Edition offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.
Similar products
Loot
The Essentials of Marketing Research
R 2 813.00
Loot
Essentials of Marketing
R 136.00
Loot
Essentials of Marketing
R 84.00
Loot
Essential Mathematics for Market Risk Management
R 1 335.00
Loot
Essentials of Services Marketing, Global Edition
R 1 042.00
Takealot
The Essentials of Marketing Research
R 7 539.00
Takealot
Essentials of Marketing Research
R 117.00
Loot
The 15 Essential Marketing Masterclasses for Your Small Business - Powerful Promotion on a Shoestring
R 488.00
Loot
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide-From Presentations and Promotions to Communicating and Closing
R 584.00
Loot
Destination Marketing
R 530.00
Loot
500 Social Media Marketing Tips
R 432.00
Takealot
Essentials of Marketing
R 8 839.00