Fcked from the Start: Don't Make it Worse

Fcked from the Start: Don't Make it Worse

R 425.00

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20 Sep 2026
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Description

Life is fcked from the start. You knew that already. What you didn't know is that you've spent every day since making it worse. Hendrik Baird's debut book is not another self-help guide promising your best life in seven easy steps. It's the opposite. It's the book that finally says what you suspected all along: the relentless self-improvement industry, the manifestation gurus, the 'everything happens for a reason' crowd - none of it is working, and you're not the problem for noticing. Written in a dry, darkly funny, unmistakably South African voice, this is part memoir, part philosophy, part brutally honest conversation with a friend who refuses to let you off the hook. Baird takes you from a near-death moment on a Centurion highway to a farm outside the city where the real unravelling begins, weaving in stories of marriage, identity, grief, addiction, traffic rage, and the everyday chaos of being a person in a country that tests your patience daily. Along the way, he dismantles the big lies: that life is a journey with a destination worth rushing toward, that you are a fixed, defendable 'self' worth protecting at all costs, and that your suffering means something is wrong with you rather than something true about being alive. Part One tears down the illusions: the stories we tell ourselves about identity, meaning, and control. Part Two does something most philosophy and self-help books refuse to do - it gets practical, offering real, doable shifts in attention and habit that don't require a retreat, a guru, or a credit card. This isn't comfort. It's clarity. And clarity, it turns out, is the thing that actually helps. Expect load shedding, car guards, braais, tannies with unsolicited advice, and a man having a complete and total breakdown of selfhood while stuck in traffic on the N1. Expect references to Schopenhauer and Alan Watts sitting next to jokes about cat vomit and government departments. Expect to laugh, then feel slightly exposed, then laugh again. This is a book for people who are tired of being told to manifest their way out of a system that's clearly broken. For people who've tried therapy, religion, wellness culture, and a worrying number of self-help books, and are still waiting for one of them to just be honest. For South Africans who want their own chaos reflected back at them with humour instead of platitudes. And for anyone, anywhere, who has ever sat in traffic, looked in the rearview mirror, and quietly wondered, 'How is this still my life?' There is no fixing here. No five-step plan. No bullet-pointed path to enlightenment. Just an unflinching look at why things hurt, why you keep making it worse, and what (if anything) you can actually do about it. Includes a glossary of South Africanisms for the uninitiated, fridge-magnet-ready Cheat Sheets at the back, and a full-length play script buried in the middle because, frankly, why not. Read it. Question everything. Then, for goodness' sake, go and breathe.

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1 x Book