FutureNEXT

The Covid-19 pandemic has had an immeasurable effect on the world and redefined for us what is truly important. We’re witnessing a reversion to the basics of Maslow’s hierarchy as we find ourselves seeking to safeguard our physical, emotional, mental and spiritual wellbeing. Why? Because we no longer have the luxury of certainty.

For generations, we’ve grown up believing that studying for a defined career and securing a job would guarantee our future. This 'essential' and predictable sequence marked us as productive members of society. But is our society even a healthy one? Are we heading in the right direction or have we been blinded by collective greed and delusion? How can we justify such inequality and environmental degradation in the world? These were questions being asked even before Covid struck – and now the pandemic has accelerated a desire for change. For all the stress and disruption Covid has caused, we now have a gilt-edged opportunity to change things for the better. Now is the time for each of us to cultivate new skills, qualities and characteristics to bring about the collective future we want.

FutureNEXT plots a new way forward by combining the accessible thinking of future strategist John Sanei with the deeply thought economic and philosophical principles of Dr Iraj Abedian. The result is a book about the things we need to rethink so that we may step confidently into the future. About the new roles and responsibilities we will each have as consumers, employees, employers, entrepreneurs and executives. And ultimately about reimagining a more harmonious, systemically fair and sustainable, yet prosperous world.