Global Business Environment

The Global Business Environment covers the economic, political, social, legal, cultural, technological and financial environments. It challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning.

The book is highly global in coverage, with case studies and examples from across the globe. It also has a strong focus on the ethics, responsibilities and sustainability and what this means for business organizations. The clear and accessible writing style makes difficult concepts easy to understand and its clarity makes it suitable for students with English as a second language.

New to this edition:

• New theme of uncertainty in global contexts, examining how best to assess and confront the challenges of uncertainties and risks in the differing dimensions of the business environment
• New chapter on worldwide pandemic and the global business environment
• Increased coverage of FDI, industrial policy and global communication
• New coverage relating to race relations and decolonising the curriculum
• 10 new cases, with all other cases fully updated (there are 52 cases in total)
• A brand new decision-making feature linked to some of the cases studies