- Average
- R 9 579.00
- Lowest seen
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- Highest seen
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- First indexed
- 23 Sep 2026
- Retailer
- Takealot
Description
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
The leading MBA text in international marketing-with comprehensive cases.
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
