Global Television and Film

Global Television and Film

Global Television and Film - An Introduction to the Economics of the Business (Paperback, New)

R 1 751.00

Loot · checked 28 Sep 2026

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First indexed
29 Aug 2024
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Description

Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. It explains how these global media markets operate taking into account the unique nature of cultural products and the consequences for public policy and business strategy.

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