Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Marketing Management

R 7 945.00

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Description

Provides a compelling and relevant collection of innovative mobile marketing practices. It provides more than 25 insightful articles by international experts, and is a critical resource for advertisers, researchers, and academics.
The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and academicians.

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