Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads

The new edition of the book readers call the bible for advertising

Hey Whipple, Squeeze This, 6th Edition, offers an eye-opening take on a rapidly evolving industry. Creativity--while critical--is no longer enough to succeed in advertising. Hey Whipple provides you with the necessary tools to navigate the field's changing digital landscape and move your career forward. From learning how to tell brand stories to creating content on Instagram, YouTube, and TikTok, previous editions of this book have captured the imagination of up-and-coming advertising stars and established voices for over 20 years. In this fully updated edition, you'll explore:

How advertising has changed over the last five years and how to change with it
How to turn a good idea into a great campaign and work effectively in all media channels
How to protect your work and succeed in the industry without sacrificing your ideals

Perfect for early-career advertising professionals and students of media, communications, content creation, and writing, Hey Whipple, Squeeze This remains the gold standard reference to help you turn out impressive and compelling work.