Integrated Marketing Communication
Integrated Marketing Communication (Paperback, 4th Edition)
R 630.00
Loot · checked 15 days ago
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Description
A solid interpretation of all the major marketing communication mix elements that focuses on the basic premises that are needed to employ these techniques in a cohesive manner.
Presents a planning framework to facilitate a seamless integration of all these elements in order to convey a consistent corporate image and brand offering.
Aimed at undergraduate marketing students, but will also be of benefit to postgraduate students and practitioners as a reference work.