Integrated Marketing Communication
Integrated Marketing Communication - Creative Strategy from Idea to Implementation (Fourth Edition)
R 3 198.00
Loot · checked Yesterday
- Average
- R 3 198.00
- Lowest seen
- R 3 198.00
- Highest seen
- R 3 198.00
- Last change
- R 0.00
- First indexed
- 27 Sep 2026
- Retailer
- Loot
Description
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
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