International Marketing
International Marketing (Paperback, 6th Edition, International Student Version)
R 1 004.00
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- 26 Sep 2026
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Description
* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environment
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