Luxury Online
Luxury Online - Styles, Systems, Strategies (Paperback, 1st ed. 2010)
R 1 699.00
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Description
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.