Managing Intellectual Property Today

How IP is igniting the next wave of growth and anchoring
its value

For ventures now scaling, at least 80 percent of their value
is ultimately going to rest on their intellectual property, if all goes to
plan. Yet it's a far from certain outcome. Time and again, IP can appear strong
on paper but unravel at different points through the growth cycle. No one size
or shape of solution fits all. It varies for each venture, depending on how the
principals find the right combination of IP to give themselves freedom to
operate, the leverage to negotiate, the framework to collaborate, the strength
to hold their ground and the flexibility to pivot. In this book, IP leaders of
today and tomorrow draw on real-life commercial scenarios to map out how
ventures can make the right calls to turn their IP into a high-growth asset
with the capacity to double or triple in value, not just once, but repeatedly.