Market Response Models: Econometric and Time Series Analysis
Hanssens, Dominique M./ Parsons, Leonard J./ Schultz, Randall L.
R 7 589.00
Takealot · checked 10 days ago
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- First indexed
- 30 Sep 2026
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Description
This second edition, on the use of market response models for planning and forecasting, includes a new chapter on sales forecasting; adds mini case histories and emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion
