Marketing Management: A South African Perspective 5 Edition

• Comprehensive Coverage: With 19 in-depth chapters, the book covers all key aspects of marketing, from consumer behaviour to marketing metrics.
• South African and Emerging Market Context: Content and case studies are tailored for Southern Africa, offering local relevance and insights into developing economies.
• Contemporary and Relevant: Features the latest trends in digital marketing, customer retention strategies, and marketing in a globalised economy.
• Practical Application: Real-life examples and marketing scenarios equip students with tools to apply concepts in real-world situations.
• Trusted by Institutions: The leading marketing textbook for undergraduate students at universities and universities of technology in Southern Africa.

What's in the box
The Fifth Edition of Marketing Management: A South African Perspective remains the leading marketing textbook in Southern Africa. This updated edition introduces a fresh perspective on the dynamic business environment and explores how businesses can adapt and thrive in the face of constant change.
Comprehensively revised, the textbook integrates contemporary marketing trends, including digital marketing, customer value creation, international marketing, and marketing in emerging and developing countries, while maintaining a strong focus on core marketing principles.