- Average
- R 325.00
- Lowest seen
- R 325.00
- Highest seen
- R 325.00
- Last change
- R 0.00
- First indexed
- 21 Nov 2023
- Retailer
- Takealot
Description
Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour.
Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control. Marketing Management has been widely prescribed for many years. This edition – containing the most recent research on various marketing topics – is sure to remain the market leader.
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