- Average
- R 390.00
- Lowest seen
- R 390.00
- Highest seen
- R 603.00
- Last change
- R 213.00
- First indexed
- 21 Nov 2023
- Retailer
- Loot
Description
A comprehensive text, aiming to demystify the topic, Marketing Research is written in a practical manner, emanating from the research process perspective. Approaching the subject from a sound academic basis, assisted with a Central Case Study steeped in industry and formulated by Neil Higgs from TNS Research Surveys, this text becomes essential reading for any student or practitioner in the field.
