Marketing Strategy
Marketing Strategy (Paperback, 8th Edition)
Loot · checked 27 Sep 2026
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Description
This edition presents strategic marketing management within the context of social, economic and technological arenas encompassing business. Students learn to develop long-term, customer-oriented marketing strategies and successful marketing plans with this edition's systematic approach. The latest examples highlight organizations familiar to readers, such as Spotify, Nintendo and Microsoft. New cases from Tesla, Netflix and even the recent COVID-19 pandemic illustrate the need for marketers to think proactively and anticipate change.
Using the latest research, the authors present current trends, from digital marketing tools and new marketing models to integrated marketing communication.
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