Mindcraft

Mindcraft: The Theory and Practice of Persuasive Communication provides a comprehensive overview of the various theories of persuasion.

The text covers the roles and functions of persuasion in practice in the areas of political, developmental, health, and environmental communication as well as its use in traditional media, new media and visual communication. It includes the ethics of persuasion and persuasion as a profession.

Key Features:

• The only South African title of this nature on the market
• A broader overview of various aspects of persuasive communication
• Engaging visual elements
• Current and relevant examples and case studies