Playing to the World's Biggest Audience

"Professor Curtin has woven solid research and interesting tales into a compelling analysis of cultural geography that will make an important contribution to the literature of international communication."--Chin-Chuan Lee, City University of Hong Kong
"In this timely and fascinating examination of the screen industries of 'Global China', Michael Curtin draws on in-depth interviews with key industry players to provide, for the first time, a comprehensive analysis of the extraordinary rise of film and television industries across Chinese-speaking Asia. In so doing he provides a compelling account of how these media industries represent a powerful alternative path of media globalization to that of the West. This will be essential reading for anyone who wants to understand the dynamics and complexities of globalized media production. But more than this, his deployment of the concept of 'media capital' and his stress on the particularities of culture, creativity and location offer important political-economic and institutional underpinnings for a more rigorous approach to understanding wider patterns of cultural globalization."--John Tomlinson, author of "Globalization and Culture"
"This is one of the best books I've encountered. Curtin's scholarship is superior and his approach is highly innovative. "Playing to World's Largest Audience" is a pioneering work in understanding globalization and Chinese media. It will have major impact in numerous fields."--Emilie Yueh-yu Yeh, author of "Taiwan Film Directors and East Asian Screen Industries"