Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014)
Twenty Years of Mass Customization - Towards New Frontiers
R 8 889.00
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- 24 Sep 2026
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Description
This book offers an in-depth examination of mass customization, personalization, and co-creation (MCPC), detailing recent research as well as looking towards new frontiers in the field. It features a strong focus on real life applications.
Mass customization, personalization, and co-creation (MCPC) strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities. With the use of mass customization, personalization and co-creation, the industry can develop towards providing goods and services that best serve individual customers' personal needs with near mass production efficiency.
Mass customization, personalization, and co-creation (MCPC) strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities. With the use of mass customization, personalization and co-creation, the industry can develop towards providing goods and services that best serve individual customers' personal needs with near mass production efficiency.
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