Professional Photography

Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology transformed every aspect of the professional photographer s workflow, but it has also changed business practices across the industry. This essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international marketplace. Highlights include practical examples and detailed advice about:

• Being well-versed in creating both still and moving images.
• Designing and maintaining a well-structured website.
• The importance of engaging with social media.
• Exploring personal projects to find new clients.
• Managing print sales and exhibiting.
• Understanding budgeting and copyright in a digital world.

The accompanying podcast interviews with some of today s top professional photographers provide additional insider information to help photographers understand their place in both the commercial and creative worlds."