Qualitative Research Methods in Organisation Studies

Thorough and effective, this methodology textbook is designed to introduce students and researchers to the four most commonly used qualitative methods in organization studies: interviews, focus groups, observation, and document studies. The four methods are presented in relation to three theoretical perspectives--realism, phenomenology, and constructivism--providing the reader with a deeper understanding of qualitative studies. Illustrated by real-life examples in key areas of organization studies, including human resource management, marketing, CSR, and performance auditing, each chapter also features practical exercises.