Relationship Marketing in Professional Services
A Study of Agency-Client Dynamics in the Advertising Sector
R 7 769.00
Takealot ยท checked 13 days ago
- Average
- R 7 769.00
- Lowest seen
- R 7 769.00
- Highest seen
- R 7 769.00
- Last change
- R 0.00
- First indexed
- 29 Sep 2026
- Retailer
- Takealot
Description
This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
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