Reputation Management
Reputation Management - The Key to Successful Public Relations and Corporate Communication (Paperback, 3rd Edition)
R 603.00
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- 24 Sep 2026
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Description
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization.
The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum.
This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Table of Contents
Chapter 1: Reputation Management
Chapter 2: Ethics and Communication
Chapter 3: Media Relations
By the authors and J. Peter Donald
Chapter 4: Social Media By Deirdre Breakenridge
Chapter 5: Organizational Communication
By Jeff Grimshaw, Tanya Mann, and Lynne Viscio
Chapter 6: Government Relations
By Ed Ingle
Chapter 7: Community & Global Relations
Chapter 8: Investor Relations
By Eugene L. Donati
Chapter 9: Integrated Cocmmunication
By Tim P. McMahon
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Chapter 12: Corporate Responsibility
By Anthony P. Ewing
Chapter 13: Public Relations Consulting
By Louis Capozzi
Chapter 14: Challenges and Opportunities in Corporate and Organizational Communication
The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum.
This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Table of Contents
Chapter 1: Reputation Management
Chapter 2: Ethics and Communication
Chapter 3: Media Relations
By the authors and J. Peter Donald
Chapter 4: Social Media By Deirdre Breakenridge
Chapter 5: Organizational Communication
By Jeff Grimshaw, Tanya Mann, and Lynne Viscio
Chapter 6: Government Relations
By Ed Ingle
Chapter 7: Community & Global Relations
Chapter 8: Investor Relations
By Eugene L. Donati
Chapter 9: Integrated Cocmmunication
By Tim P. McMahon
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Chapter 12: Corporate Responsibility
By Anthony P. Ewing
Chapter 13: Public Relations Consulting
By Louis Capozzi
Chapter 14: Challenges and Opportunities in Corporate and Organizational Communication